Trump attacks ‘woke’ Jaguar as firm names new boss

US President Donald Trump has attacked Jaguar Land Rover (JLR) shortly after it named its new chief executive and as it undergoes a divisive rebranding.

Trump said on his Truth Social platform on Monday that JLR was in “absolute turmoil” after its boss resigned “in disgrace”. The president also called the firm’s recent marketing campaign “stupid” and “woke”.

Earlier, JLR said PB Balaji, the finance chief of its parent company Tata Motors, will take over as its chief executive in November. He will be JLR’s first Indian CEO. Adrian Mardell, who announced his retirement last week, led the company’s controversial moves to ditch Jaguar’s iconic cat logo and focus on producing electric cars.